Valu Icon Revamp

Evolution helps brands stay fresh and relevant. By looking at the logo, packaging, product and advertising design of a brand – comparing their early branding iterations with the latest version – we get a clear picture of what has changed and what has stayed the same over a period of time. This can help us understand how a brands values and target market have remained consistent or evolved over time. It gives us an historical snapshot of what was fashionable and popular during a particular period of time and it reveals major trends and developments in branding.